IPO

Adcounty Media India Limited IPO

BSE SME

Listed On: Jul 4, 2025 at ₹ 130.0

₹ 272000 /3200 Shares
*Min Investment

Check Allotment

27 Jun, 2025

Open Date

01 Jul, 2025

Close Date

02 Jul, 2025

Allotment Date

04 Jul, 2025

Listing Date
Adcounty Media India IPO Issue Details
  • Issue Price ₹80-85 per equity share
  • Face Value ₹10 Per Equity Share
  • Total Issue Size 59,63,200 shares(aggregating up to ₹50.69 crore)
  • Fresh Share 59,63,200 shares(aggregating up to ₹50.69 crore)
  • Listing at BSE SME
  • List Price 130.0
  • Listing Date 2025-07-04
  • Lead Manager Narnolia Financial Services Ltd
  • Registrar Skyline Financial Services Private Ltd
Market Lot Size

Investors can bid for a minimum of 1600 shares and in multiples thereof. The following table depicts the minimum and maximum investment by Retail Investors and HNI in terms of shares and amount.

ApplicationLotsSharesAmount
Retail (min)11600₹1,36,000
Retail(max)11600₹1,36,000
NII (min) 23,200₹2,72,000
Adcounty Media India IPO Reservation

Adcounty Media India IPO offers total 32,64,000 shares. Out of which NA (18.97%) allocated to QIB, 4,65,600 (14.26%) allocated to NII,10,86,400 (33.28%) allocated to RII, NA (NA%) allocated to employees and NA (28.43%) allocated to Anchor investors.

Investor CategoryShares OfferedMaximum Allottees
Anchor Investor Shares OfferedNA (28.43%)
Market Maker Shares OfferedNA (5.05%)
QIB Shares OfferedNA (18.97%)
NII (HNI) Shares Offered4,65,600 (14.26%)
Retail Shares Offered10,86,400 (33.28%)
Total Shares Offered32,64,000 (100%)
Adcounty Media India IPO Documents
Adcounty Media India IPO Details


Adcounty Media India Limited IPO is an SME IPO, priced at ₹80-85 per equity share. The equity shares have a face value of ₹10 Per Equity Share each and will be listed on the BSE SME platform. The IPO comprises a total issue of 59,63,200 equity shares, aggregating up to ₹50.69 crores..

The IPO bidding window is open from Jun 27, 2025 to Jul 1, 2025. The allotment is expected to be finalized on Jul 2, 2025, and the tentative listing date is Jul 4, 2025.

The minimum lot size for retail investors is 1600 shares, with a minimum investment of ₹1,36,000. For HNIs, the minimum application size is 2 lots , amounting to ₹ 2,72,000.

Narnolia Financial Services Ltd is acting as the lead manager to the issue. The registrar of the IPO is Skyline Financial Services Private Ltd, and

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Adcounty Media India IPO Subscription Analysis And Details
Retail
229.37x
Total
273.08x
As onQIB / NIIRetailTotal
Shares Offered / Reserved11,24,800 / 8,44,80019,71,20039,40,800
Day 1 27-06-25 06:00 PM
2.51 / 0.92 x2.59 x2.21 x
Day 2 30-06-25 06:00 PM
2.65 / 8.45 x19.78 x12.46 x
Day 3 01-07-25 06:00 PM
137.33 / 555.79 x229.37 x273.08 x

Total No of Applications
3,07,915
Adcounty Media India Valuations
EPS Pre IPO ₹8.37/-
EPS Post IPO ₹6.11/-
P/E Pre IPO 10.16
P/E Post IPO 13.91
ROE 47.28%
ROCE 47.27%
RoNW 47.28%
PAT Margin 19.96%
Price to Book Value 3.71
Adcounty Media India Company Financials
In Crs.
In Cr.
31-Mar-2431-Mar-2331-Mar-22
Assets29.5126.8418.65
Revenue43.2453.6431.01
Profit After Tax8.280.642.0
Net Worth20.2711.924.27
Reserves & Surplus20.2611.914.26
About Adcounty Media India Company

Adcounty Media India Limited is a BrandTech firm that provides end-to-end digital marketing solutions ranging from brand promotion to performance campaigns. The company leverages cutting-edge technology to design tailored advertising approaches for clients from various industries.

Services in the service portfolio comprise Programmatic Advertising, Search Engine Optimization (SEO), Social Media Marketing, and paid ad campaigns such as Pay Per Click (PPC), Cost Per Acquisition (CPA), Cost Per Sale (CPS), Cost Per Lead (CPL), and Cost Per Install (CPI). They are intended to deliver sales, lead generation, and customer base expansion.

Adcounty Media India Limited operates various websites, mobile applications, and also has a programmatic advertising platform named BidCounty to drive both branding as well as performance campaigns. Adcurrency Media India Limited also carries out market research to enable brands to connect with the appropriate audience and enhance user acquisition.

Adcounty Media India Limited collaborates with popular brands like Sharechat, Zepto, Fi.Money, PB Fintech Limited (Policy Bazaar, Paisa Bazaar), Bank Sathi, and MUV to execute campaigns that promote the growth of their user base and increase visibility.

Adcounty Media India Limited, as on July 31, 2024, had 48 permanent employees working for it to assist businesses in accomplishing marketing objectives.

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Adcounty Media India - Promoter(s)

Mr. Aditya Jangid

Mr. Abbhinav Rajendra Jain

Mr. Delphin Varghese

Mr. Chandan Garg

Ms. Vartika Dangayach

M/S Innovana Thinklabs Limited

Pre Issue Share Holding : 89.14%

Post Issue Share Holding : 65.51%

Adcounty Media India IPO - Issue Objectives
1

To meet out the Capital Expenditure requirements of the Company.

2

To meet out the Working Capital requirements of the Company.

3

To meet out the expenses for Unidentified Acquisition of the Company and General Corporate Purposes.

4

To meet out the Issue Expenses.

Contact Details

Adcounty Media India

First Floor, D-41, Patrakar Colony, Near Jawahar Nagar Moti Dungri Vistar Yojna, Raja Park, Jaipur, Rajasthan, 302004

+ 91 7877623083

cs@adcountymedia.com

http://www.adcountymedia.com/

Registrar Contact Details

Skyline Financial Services Private Ltd

02228511022

compliances@skylinerta.com

https://www.skylinerta.com/ipo.php