IPO

Brainbees Solutions Limited (firstcry) IPO

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E-Retail/ E-Commerce

Listed On: Aug 13, 2024 at ₹ 651.0(NSE)

₹ 14880 /32 Shares

Check Allotment

06 Aug, 2024

Open Date

08 Aug, 2024

Close Date

09 Aug, 2024

Allotment Date

13 Aug, 2024

Listing Date
Price Summary

Last Closing

349.00 (-24.95%)

52 Week High

664.65

52 Week Low

286.05

Last Update

4-Nov-2025 3:30 PM
Brainbees Solutions (firstcry) IPO Issue Details
  • Issue Price ₹440-465 per equity share
  • Face Value ₹2 Per Equity Share
  • Total Issue Size 9,01,87,690 shares(aggregating up to ₹4193.73 crore)
  • Fresh Share 3,58,27,957 shares(aggregating up to ₹1666 crore)
  • Offer For Sale 5,43,59,733 shares(aggregating up to ₹2527.73 crore)
  • Listing at BSE, NSE
  • List Price 651.0(NSE)
  • Listing Date 2024-08-13
  • Lead Manager Kotak Mahindra Capital Company Limited
    Morgan Stanley India Company Pvt Ltd
    Bofa Securities India Limited
    Jm Financial Limited
    Avendus Capital Pvt Ltd
  • Registrar Link Intime India Private Ltd
Market Lot Size

Investors can bid for a minimum of 32 shares and in multiples thereof. The following table depicts the minimum and maximum investment by Retail Investors and HNI in terms of shares and amount.

ApplicationLotsSharesAmount
Retail (min) 132₹14,880
Retail(max)13416₹1,93,440
Brainbees Solutions (firstcry) IPO Reservation

Brainbees Solutions (firstcry) IPO offers total 90,194,432 shares. Out of which 27,036,953 (29.98%) allocated to QIB, 13,518,476 (14.99%) allocated to NII,9,012,317 (9.99%) allocated to RII, 71,258 (0.08%) allocated to employees and 40,555,428 (44.96%) allocated to Anchor investors.

Investor CategoryShares OfferedMaximum Allottees
Anchor Investor Shares Offered40,555,428 (44.96%)
QIB Shares Offered27,036,953 (29.98%)
NII (HNI) Shares Offered13,518,476 (14.99%)
bNII < ₹10L9,012,318 (9.99%)
sNII < ₹10L4,506,158 (5%)
Retail Shares Offered9,012,317 (9.99%)
Employee Shares Offered71,258 (0.08%)
Total Shares Offered90,194,432 (100%)
Brainbees Solutions (firstcry) IPO Documents
DRHP
RHP
ANCHOR
Brainbees Solutions (firstcry) IPO Details


Brainbees Solutions (firstcry) IPO is a book-built issue of ₹4193.73 crores, The total issue size is ₹4193.73 crores. The IPO of Brainbees Solutions (firstcry) is priced at ₹440-465 per equity share, which has a face value of ₹2 Per Equity Share each, IPO bidding starts from Aug 6, 2024 and ends on Aug 8, 2024. The allotment for Brainbees Solutions (firstcry) IPO will be finalized on Aug 9, 2024. Brainbees Solutions (firstcry) IPO will be listed on BSE, NSE, with a tentative listing date fixed as Aug 13, 2024. The company shall list its equity shares on the BSE, NSE. Link Intime India Private Ltd is the registrar of the issue.

Retail investors can bid for a minimum of 32 shares, extendable to 14,880. The book-running lead manager for the IPO is/are Kotak Mahindra Capital Company Limited, Morgan Stanley India Company Pvt Ltd, Bofa Securities India Limited, Jm Financial Limited, Avendus Capital Pvt Ltd.

The total issue ₹4193.73 crore, comprising a fresh issue of 3,58,27,957 shares ₹1666 crore and having Offer for Sale (OFS) of 5,43,59,733 shares to mop up ₹2527.73 crore.

The Brainbees Solutions (firstcry) IPO sets its price band at 440-465 for each share. A single application for Brainbees Solutions Limited (firstcry) IPO must contain at least 32 shares. Sentiment investors need to invest a minimum of 32 through their retail account. For investors to prevent oversubscription issues, they should submit bids at the cutoff price, which estimates about ₹14,880

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Brainbees Solutions (firstcry) IPO Subscription Analysis And Details
Retail
2.31x
QIB
19.30x
NII
4.68x
bNII
5.32x
sNII
3.39x
Total
12.22x
As onQIBNII
bNII   sNII		RetailTotal
Shares Offered / Reserved27,036,95313,518,476
9,012,318    4,506,158		9,012,31749,639,004
Day 1 06-08-24 05:00 PM
0.00 x0.08
0.06 x   0.11 x		0.46 x1.86 x0.11 x
Day 2 07-08-24 05:00 PM
0.03 x0.30
0.27 x   0.35 x		1.06 x3.54 x0.30 x
Day 3 08-08-24 05:00 PM
19.30 x4.68
5.32 x   3.39 x		2.31 x6.57 x12.22 x
Total No of Applications
5,73,431
Subscription on the basis of Applications
Retail:1.80x BHNI:0.94x SHNI:3.25x
Brainbees Solutions (firstcry) Valuations
EPS Pre IPO -₹6.65/-
EPS Post IPO -₹6.19/-
P/E Pre IPO -69.91
P/E Post IPO -75.09
RoNW -8.65%
Price to Book Value 6.49
Brainbees Solutions (firstcry) Company Financials
In Crs.
In Cr.
31-Mar-2431-Mar-2331-Mar-22
Assets7,510.387,119.836,197.16
Revenue6,575.085,731.282,516.92
Profit After Tax-321.51-486.06-78.69
Net Worth3,170.743,456.263,527.94
Reserves & Surplus3,081.743,367.213,439.17
Total Borrowing462.72176.4790.16
About Brainbees Solutions (firstcry) Company

FirstCry, the largest online portal specialized for mothers, babies, and kids, is founded by Brainbees Solutions Limited in 2010. It serves as a one-stop shop offering over 1.5 million SKUs from more than 7,500 Indian and global brands and house brands like BabyHug, Pine Kids, Cute Walk by BabyHug, and Babyoye. The portal caters to the widest range of products such as apparels, toys, baby gear, diapers, skincare, and maternity wear.

With the brand recognition and trust that the company enjoys, BabyHug is today India's largest multi-category brand in mother, baby, and kids' products, according to a report from RedSeer. FirstCry also leads the UAE market in its segment by GMV as of 2023.

With more than 900 contract manufacturers supporting the company's house brands, the corporation has 3,411 full-time and 2,475 contract employees (as of December 31, 2023). FirstCry aims to satisfy the need of parents for the proper retailing, content, and community engagement environment; hence, it is a trusted name for the parenting ecosystem.

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Brainbees Solutions (firstcry) - Promoter(s)

Pre Issue Share Holding : N/A%

Post Issue Share Holding : N/A%

Brainbees Solutions (firstcry) IPO - Issue Objectives
1

Expenses of the Company for: (I) establishment of new modern stores under the BabyHug brand; and (II) establishment of a warehouse in India;

2

Expenditure on lease payments for existing identified modern stores owned and operated by the Company in India;

3

nvestments in its Subsidiary Digital Age for (I) setting up new modern stores under the FirstCry brand and other house brands of the Company; and (II) lease payments for the existing identified modern stores owned and controlled by Digital Age in India;

4

Investment in Subsidiary FirstCry Trading for overseas expansion by: (I) establishment of new modern stores; and (II) establishment of warehouses in KSA;

5

Investment in Subsidiary Globalbees Brands for the acquisition of an additional stake in its Subsidiaries;

6

Sales and marketing initiatives;

7

Technology and data science costs, including cloud and server hosting costs; and

8

Financing of inorganic growth through acquisitions and other strategic initiatives and general corporate purposes.

Brainbees Solutions (firstcry) IPO - Anchor Investors

FirstCry operator raises Rs 1,886 crore via anchor book.

Marquee institutional investors including Government of Singapore, Monetary Authority of Singapore, Government Pension Fund Global, Abu Dhabi Investment Authority, Nomura Funds, Goldman Sachs, Carmignac Portfolio, Nordea 1, Florida Retirement System, Integrated Core Strategies (Asia), Societe Generale, Steadview Capital Mauritius, Wellington Trust Company, Citigroup Global, and Verition Multi-Strategy Master Fund invested Rs 706.95 crore in the anchor book.

Other key investors being a part of the anchor book included Fidelity Funds, SBI Mutual Fund, ICICI Prudential Mutual Fund, HDFC Mutual Fund, Kotak Mutual Fund, SBI Life Insurance Company, Bajaj Allianz General Insurance, 360 One Flexicap Fund, Aditya Birla Sun Life Trustee, TT Emerging Markets Unconstrained Fund, Amundi Funds, Invesco India, Helios Flexi Cap Fund, DSP India Fund, and Max Life Insurance Company.

Strength
India's largest multi-channel retailing platform for kids' products.
Strong brand loyalty with 9.11 million unique transacting customers.
1,063 modern stores across India by March 31, 2024.
Robust network with 900+ contract manufacturers globally.
Weakness
Geopolitical tensions disrupt the supply chain, causing inventory shortages.
Intense competition from Flipkart and Amazon impacts market share.
The unorganised sector comprises 84% childcare, and 32% preschool market.
Negative net cash flows from operating activities in FY2024.
Contact Details

Brainbees Solutions (firstcry)

Rajashree Business Park, Survey No. 338, Next to Sohrabh Hall, Tadiwala Road, Pune - 411 001

+91 84829 89157

companysecretary@firstcry.com

https://www.firstcry.com/

Registrar Contact Details

Link Intime India Private Ltd

+91-22-4918 6270

brainbees.ipo@linkintime.co.in

https://linkintime.co.in/initial_offer/public-issues.html