Credo Brands Marketing Limited (Mufti) IPO

Credo Brands Marketing Limited (Mufti) IPO is listed on BSE and NSE, priced at ₹266–₹280 per share. The stock debuted at ₹282.35, delivering a listing gain of 0.8%. The IPO had a lot size of ₹53 shares and a minimum investment of ₹14,840.

Credo Brands Marketing Limited (Mufti) IPO

Mainboard Listed
₹14,840 (53 Shares)
Minimum Investment
Check Allotment
IPO Dates
Dec 19, 2023 – Dec 21, 2023
Price band
₹266-280 per equity share
Minimum Investment
₹14,840
Issue size
OFS : 19,634,960 shares of ₹2(aggregating up to ₹549.78 Cr)
Lot size
53
Allotment Date
Dec 22, 2023
Listing
Dec 27, 2023
Listing At
BSE, NSE

IPO timeline

  1. Dec 19, 2023

    Open Date

    Completed

  2. Dec 21, 2023

    Close Date

    Completed

  3. Dec 22, 2023

    Allotment Date

    Completed

  4. Dec 27, 2023

    Listing Date

    Completed

Price Summary

Last closing
78.74 (-71.88%)
52 week high
189.00
52 week low
63.06
Last update

Credo Brands Marketing Limited (Mufti) IPO Essentials

Credo Brands Marketing Limited (Mufti) IPO Details

Credo Brands Marketing Limited (Mufti) IPO is priced at ₹266-280 per share with a total issue size of OFS : 19,634,960 shares of ₹2(aggregating up to ₹549.78 Cr). The IPO has a lot size of 53 shares and is listed on BSE and NSE.

Issue price
₹266-280 per equity share
Lot size
53 shares
Face value
₹2 Per Equity Share
Issue size
OFS : 19,634,960 shares of ₹2(aggregating up to ₹549.78 Cr)
Listing at
BSE, NSE
List price
282.35(NSE)
Listing date
Registrar
Link Intime India Private Ltd
Lead manager
Dam Capital Advisors Ltd (Formerly Idfc Securities Ltd), ICICI Securities Limited, Keynote Financial Services Ltd

Credo Brands Marketing Limited (Mufti) IPO Details

  • Retail Portion 35% (Number of Retail Applications: 1,29,665 Approx),
    (Number of S-HNI Applications : 1,323 Approx),
    (Number of B-HNI Applications : 2,646 Approx)

Credo Brands Marketing Limited (Mufti) IPO Documents

Credo Brands Marketing Limited (Mufti) IPO Analytics

Credo Brands Marketing Limited (Mufti) IPO category-wise subscription trends show day-wise participation across QIB, NII, and retail investors.

Credo Brands Marketing Limited (Mufti) IPO Subscription Status

Credo Brands Marketing Limited (Mufti) IPO subscription status shows demand across retail, NII, and QIB categories, helping investors understand overall participation trends.

The IPO subscription status indicates investor demand across categories.

As on QIB
NII
bHNI
sHNI
Retail Total
Shares Offered / Reserved 3,926,992
2,945,244
1,963,496
981,748
6,872,236 12,744,472
Day 1 19-12-23 05:00 PM
0.01 x
2.08x
x
x
3.37 x 2.13 x
Day 2 20-12-23 05:00 PM
0.35 x
11.48x
8.72x
17.00x
8.78 x 6.95 x
Day 3 21-12-23 05:00 PM
104.95 x
55.50x
55.73x
55.06x
19.91 x 51.84 x
Total No. of Applications
category wise applications
2,392,671 (Approx) 18.37

Credo Brands Marketing Limited (Mufti) Valuations

Earnings

EPS (Post IPO)
₹0.54/-
P/E Ratio
23.22

Returns

RoNW
29.98%

Data sourced from DRHP / RHP • For educational purposes only

Credo Brands Marketing Limited (Mufti) Financials( In Crs.)

31-Mar-23 31-Mar-22 31-Mar-21
Assets 574.48 476.05 416.99
Revenue 509.32 354.84 261.15
Profit After Tax 77.51 35.74 3.44

Credo Brands Marketing Limited (Mufti) Company & Offer Insights

About Credo Brands Marketing Limited (Mufti)

Credo Brands Marketing Limited offers casual clothing for men with its flagship brand Mufti.

In 1998, the company's product range consisted only of shirts, T-shirts and trousers. Today, however, the company offers a wide range of products including sweatshirts, jeans, cargos, chinos, jackets, blazers and sweaters. These products are available in different categories, e.g. relaxed casual wear for vacations, authentic everyday wear, urban casual wear, party wear and athleisure.

The company currently operates 1,773 retail outlets across India (as of May 31, 2023). These include 379 exclusive brand stores (EBOs), 89 large format stores (LFSs) and 1,305 multi-brand stores (MBOs).

The company's reach extends from major metropolitan areas to Tier 3 cities. As of March 31, 2023, March 31, 2022, and March 31, 2021, the company is present in 582, 598 and 569 cities, respectively.

As of May 31, 2023, the company's design team consisted of 15 members. They made it possible to create and produce more than 1,348 designs in the 2023 financial year.

Credo Brands Marketing Limited (Mufti) Promoter(s)

Kamal Khushlani, Poonam Khushlani are the company's promoters of Credo Brands Marketing Limited (Mufti).

Credo Brands Marketing Limited (Mufti) IPO Issue Objectives

The objectives of the Offer are to (i) achieve the benefits of listing the Equity Shares on the Stock Exchanges and (ii) carry out the Offer for Sale of up to 19,634,960 Equity Shares. Further, the Company expects that the proposed listing of its Equity Shares will enhance our visibility and brand image and provide liquidity to the Shareholders and a public market for the Equity Shares in India.

Credo Brands Marketing Limited (Mufti) IPO - Anchor Investors

Mufti jeans-owner Credo Brands Marketing raises Rs 165 cr via anchor book ahead of IPO.

Integrated Core Strategies, Morgan Stanley Asia (Singapore), Nippon Life India, HSBC Mutual Fund, Aditya Birla Sun Life Insurance, Kotak Mahindra Life Insurance, Bajaj Allianz Life Insurance, SBI General Insurance Company, JM Financial Mutual Fund, Reliance General Insurance Company, and Subhkam Ventures are the investors in the anchor book of the IPO.

Contact Information

Frequently Asked Questions

Click any question to reveal the answer

Credo Brands Marketing Limited (Mufti) IPO is a book-built IPO worth ₹OFS : 19,634,960 shares of ₹2(aggregating up to ₹549.78 Cr). The price band is ₹266–₹280 per share. The IPO opens on Dec 19, 2023 and closes on Dec 21, 2023. It will be listed on BSE and NSE. Link Intime India Private Ltd is the registrar.

The price band of Credo Brands Marketing Limited (Mufti) IPO is ₹266 to ₹280 per share.

The lot size of Credo Brands Marketing Limited (Mufti) IPO is 53 shares.

The minimum investment for Credo Brands Marketing Limited (Mufti) IPO is approximately ₹14,840 based on the upper price band .

Credo Brands Marketing Limited (Mufti) IPO opens on Dec 19, 2023 and closes on Dec 21, 2023.

The allotment date of Credo Brands Marketing Limited (Mufti) IPO is Dec 22, 2023.

Credo Brands Marketing Limited (Mufti) IPO is expected to be listed on Dec 27, 2023, on BSE and NSE .

Credo Brands Marketing Limited (Mufti) IPO listed on Dec 27, 2023. It was issued at ₹282.35(NSE) and is currently around ₹78.74 as on 14-May-2026 3:30 PM, which is approximately -71.9% versus issue price. The 52-week high is ₹189.00.

Based on listing and post-listing performance, Credo Brands Marketing Limited (Mufti) IPO delivered around -71.9% over issue price. Whether it was worth applying depends on your risk profile, allocation, and holding horizon.

To buy Credo Brands Marketing Limited (Mufti) IPO shares after listing, log in to your broker app (such as Zerodha, Angel One, Groww, Upstox, ICICI Direct), search the stock symbol, place a delivery/CNC order, and confirm quantity and price.

Credo Brands Marketing Limited (Mufti) IPO valuation snapshot: P/E 23.22, EPS ₹0.54/-, P/B N/A, RoNW 29.98%, and market cap N/A.

To apply for Credo Brands Marketing Limited (Mufti) IPO, open the IPO Ji app or website, select the IPO, choose your demat account, enter the quantity, and submit the application.

You can check the live subscription status of Credo Brands Marketing Limited (Mufti) IPO on IPO Ji or stock exchange websites. It shows real-time demand across retail, NII, and QIB categories.

Pre-apply allows investors to submit their IPO application before the bidding period starts. The order is placed automatically when the IPO opens.

If you pre-apply for Credo Brands Marketing Limited (Mufti) IPO, your order will be placed when the IPO bidding starts, and a UPI mandate request will be generated.

You can check Credo Brands Marketing Limited (Mufti) IPO allotment status on the registrar or stock exchange websites using your PAN or application number after allotment. You can also check the Credo Brands Marketing Limited (Mufti) IPO allotment status on IPO Ji for quick and easy access.