IPO

Credo Brands Marketing Limited (Mufti) IPO

Mainboard

Speciality Retail

Listed On: Dec 27, 2023 at ₹ 282.35(NSE)

₹ 14840 /53 Shares

Check Allotment

19 Dec, 2023

Open Date

21 Dec, 2023

Close Date

22 Dec, 2023

Allotment Date

27 Dec, 2023

Listing Date
Price Summary

Last Closing

112.80 (-59.71%)

52 Week High

213.84

52 Week Low

105.00

Last Update

28-Oct-2025 3:30 PM
Credo Brands Marketing Limited (Mufti) IPO Issue Details
  • Issue Price ₹266-280 per equity share
  • Face Value ₹2 Per Equity Share
  • Issue Price OFS : 19,634,960 shares of ₹2(aggregating up to ₹549.78 Cr)
  • Listing at BSE, NSE
  • List Price 282.35(NSE)
  • Listing Date 2023-12-27
  • Lead Manager Dam Capital Advisors Ltd (Formerly Idfc Securities Ltd)
    ICICI Securities Limited
    Keynote Financial Services Ltd
  • Registrar Link Intime India Private Ltd
Credo Brands Marketing Limited (Mufti) IPO Details
  • Retail Portion 35% (Number of Retail Applications: 1,29,665 Approx),
    (Number of S-HNI Applications : 1,323 Approx),
    (Number of B-HNI Applications : 2,646 Approx)
Credo Brands Marketing Limited (Mufti) IPO Documents
Credo Brands Marketing Limited (Mufti) IPO Details


The IPO of Credo Brands Marketing Limited (Mufti) is priced at ₹266-280 per equity share, which has a face value of ₹2 Per Equity Share each, IPO bidding starts from Dec 19, 2023 and ends on Dec 21, 2023. The allotment for Credo Brands Marketing Limited (Mufti) IPO will be finalized on Dec 22, 2023. Credo Brands Marketing Limited (Mufti) IPO will be listed on BSE, NSE, with a tentative listing date fixed as Dec 27, 2023. The company shall list its equity shares on the BSE, NSE. Link Intime India Private Ltd is the registrar of the issue.

The book-running lead manager for the IPO is/are Dam Capital Advisors Ltd (Formerly Idfc Securities Ltd), ICICI Securities Limited, Keynote Financial Services Ltd.


The Credo Brands Marketing Limited (Mufti) IPO sets its price band at 266-280 for each share. A single application for Credo Brands Marketing Limited (Mufti) IPO must contain at least 53 shares.

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Credo Brands Marketing Limited (Mufti) IPO Subscription Analysis And Details
Retail
19.91x
QIB
104.95x
NII
55.50x
bNII
55.73x
sNII
55.06x
Total
51.84x
As onQIBNII
bNII   sNII
RetailTotal
Shares Offered / Reserved3,926,9922,945,244
1,963,496    981,748
6,872,23612,744,472
Day 1 19-12-23 05:00 PM
0.01 x2.08
x   x
3.37 x2.13 x
Day 2 20-12-23 05:00 PM
0.35 x11.48
8.72 x   17.00 x
8.78 x6.95 x
Day 3 21-12-23 05:00 PM
104.95 x55.50
55.73 x   55.06 x
19.91 x51.84 x

Total No of Applications
2,392,671
Subscription on the basis of Applications
18.37
Credo Brands Marketing Limited (Mufti) Valuations
Earnings Per Share (EPS) ₹0.54/-
P/E Ratio 23.22
RoNW 29.98%
Net Asset Value (NAV) - As on 31.03.22 ₹N/A
Credo Brands Marketing Limited (Mufti) Company Financials
In Crs.
In Cr.
31-Mar-2331-Mar-2231-Mar-21
Assets574.48476.05416.99
Revenue509.32354.84261.15
Profit After Tax77.5135.743.44
About Credo Brands Marketing Limited (Mufti) Company

Credo Brands Marketing Limited offers casual clothing for men with its flagship brand Mufti.

In 1998, the company's product range consisted only of shirts, T-shirts and trousers. Today, however, the company offers a wide range of products including sweatshirts, jeans, cargos, chinos, jackets, blazers and sweaters. These products are available in different categories, e.g. relaxed casual wear for vacations, authentic everyday wear, urban casual wear, party wear and athleisure.

The company currently operates 1,773 retail outlets across India (as of May 31, 2023). These include 379 exclusive brand stores (EBOs), 89 large format stores (LFSs) and 1,305 multi-brand stores (MBOs).

The company's reach extends from major metropolitan areas to Tier 3 cities. As of March 31, 2023, March 31, 2022, and March 31, 2021, the company is present in 582, 598 and 569 cities, respectively.

As of May 31, 2023, the company's design team consisted of 15 members. They made it possible to create and produce more than 1,348 designs in the 2023 financial year.

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Credo Brands Marketing Limited (Mufti) - Promoter(s)

Kamal Khushlani

Poonam Khushlani

Pre Issue Share Holding : 68.82%

Post Issue Share Holding : 55.40%

Credo Brands Marketing Limited (Mufti) IPO - Issue Objectives
1

The objectives of the Offer are to (i) achieve the benefits of listing the Equity Shares on the Stock Exchanges and (ii) carry out the Offer for Sale of up to 19,634,960 Equity Shares. Further, the Company expects that the proposed listing of its Equity Shares will enhance our visibility and brand image and provide liquidity to the Shareholders and a public market for the Equity Shares in India.

Credo Brands Marketing Limited (Mufti) IPO - Anchor Investors

Mufti jeans-owner Credo Brands Marketing raises Rs 165 cr via anchor book ahead of IPO.

Integrated Core Strategies, Morgan Stanley Asia (Singapore), Nippon Life India, HSBC Mutual Fund, Aditya Birla Sun Life Insurance, Kotak Mahindra Life Insurance, Bajaj Allianz Life Insurance, SBI General Insurance Company, JM Financial Mutual Fund, Reliance General Insurance Company, and Subhkam Ventures are the investors in the anchor book of the IPO.