IPO

Honasa Consumer Limited (Mamaearth) IPO

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Personal Care

Listed On: Nov 7, 2023 at ₹ 330.0(NSE)

₹ 14904 /46 Shares

Check Allotment

31 Oct, 2023

Open Date

02 Nov, 2023

Close Date

03 Nov, 2023

Allotment Date

07 Nov, 2023

Listing Date
Price Summary

Last Closing

270.30 (-16.57%)

52 Week High

334.20

52 Week Low

197.51

Last Update

19-Dec-2025 3:30 PM
Honasa Consumer Limited (Mamaearth) IPO Issue Details
  • Issue Price ₹308-324 per equity share
  • Face Value ₹10 Per Equity Share
  • Issue Price Approx 1701 Cr.
  • Listing at BSE, NSE
  • List Price 330.0(NSE)
  • Listing Date 2023-11-07
  • Lead Manager Kotak Mahindra Capital Company Limited
    Citigroup Global Markets India Private Limited
    Jm Financial Limited
    J.P. Morgan India Private Limited
  • Registrar Kfin Technologies Limited
Honasa Consumer Limited (Mamaearth) IPO Details
  • Retail Portion 10% (Number of Retail Applications: 1,14,086 Approx),
    (Number of S-HNI Applications : 4,075 Approx),
    (Number of B-HNI Applications : 8,149 Approx)
Honasa Consumer Limited (Mamaearth) IPO Documents
DRHP
RHP
ANCHOR
Honasa Consumer Limited (Mamaearth) IPO Details


The IPO of Honasa Consumer Limited (Mamaearth) is priced at ₹308-324 per equity share, which has a face value of ₹10 Per Equity Share each, IPO bidding starts from Oct 31, 2023 and ends on Nov 2, 2023. The allotment for Honasa Consumer Limited (Mamaearth) IPO will be finalized on Nov 3, 2023. Honasa Consumer Limited (Mamaearth) IPO will be listed on BSE, NSE, with a tentative listing date fixed as Nov 7, 2023. The company shall list its equity shares on the BSE, NSE. Kfin Technologies Limited is the registrar of the issue.

The book-running lead manager for the IPO is/are Kotak Mahindra Capital Company Limited, Citigroup Global Markets India Private Limited, Jm Financial Limited, J.P. Morgan India Private Limited.


The Honasa Consumer Limited (Mamaearth) IPO sets its price band at 308-324 for each share. A single application for Honasa Consumer Limited (Mamaearth) IPO must contain at least 46 shares.

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Honasa Consumer Limited (Mamaearth) IPO Subscription Analysis And Details
Retail
1.35x
QIB
11.50x
NII
4.02x
bNII
4.85x
sNII
2.36x
Total
7.61x
As on QIB NII
bNII   sNII 		Retail Employee Total
Shares Offered / Reserved 15,744,820 7,872,409
5,248,272    2,624,137 		5,248,272 34,013 28,899,514
Day 1 31-10-23 05:00 PM
0.10 x 0.03
0.02 x   0.05 x 		0.34 x 1.97 x 0.12 x
Day 2 01-11-23 05:00 PM
1.02 x 0.09
0.08 x   0.10 x 		0.62 x 3.19 x 0.70 x
Day 3 02-11-23 05:00 PM
11.50 x 4.02
4.85 x   2.36 x 		1.35 x 4.87 x 7.61 x
Total No of Applications
1,19,510
Subscription on the basis of Applications
1.05
Honasa Consumer Limited (Mamaearth) Valuations
Earnings Per Share (EPS) ₹4.66/-
P/E Ratio N/A
RoNW -23.57%
Net Asset Value (NAV) - As on 31.03.22 ₹N/A
Honasa Consumer Limited (Mamaearth) Company Financials
In Crs.
In Cr.
31-Mar-23 31-Mar-22 31-Mar-21 31-Mar-20
Assets 966.42 1,035.01 302.64 181.01
Revenue 1,515.27 964.35 472.10 114.17
Profit After Tax -150.97 14.55 -1,332.21 -428.05
About Honasa Consumer Limited (Mamaearth) Company

Honasa Consumer Limited,(HCL) is a company that caters to the demands of millennial consumers through novel products, developed propositions, direct-to-consumer marketing, and e-commerce fulfillment. The company was founded on the values of Honesty, Natural ingredients, and Safe care and currently serves over 500 cities in India. The ecosystem that HCL is creating will help both the general public and consumers. The company has grown several consumer brands internally including Mamaearth, The Derma Co., Aqualogica, and Ayuga. It has recently acquired shares in BBLUNT and the content platform Momspresso. With the support of Sequoia Capital India, Sofina SA, Fireside Ventures, and Stellaris Venture Partners, HCL is positioned to become a $1 billion company.

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Honasa Consumer Limited (Mamaearth) - Promoter(s)

Varun Alagh

Ghazal Alagh

Pre Issue Share Holding : N/A%

Post Issue Share Holding : N/A%

Honasa Consumer Limited (Mamaearth) IPO - Issue Objectives
1

Advertisement expenses towards enhancing the awareness and visibility of our brands

2

Capital expenditure to be incurred by our Company for setting up new EBOs

3

Investment in our Subsidiary, Bhabani Blunt Hairdressing Private Limited (BBlunt) for setting up new salons

4

General corporate purposes and unidentified inorganic acquisition.

Honasa Consumer Limited (Mamaearth) IPO - Anchor Investors

Mamaearth raises Rs 765 crore from anchor investors ahead of IPO.

The parent firm of Mamaearth has attracted great interest from investors as marquee names like Smallcap World Fund Inc, Fidelity Funds, Abu Dhabi Investment Authority, Government Pension Fund Global, Caisee De Depot ET Placement, FSSA India Suncontinent Fund, Carmignac Portfolio, Goldman Sachs, Fundpartner Solutions, and Hornbill Orchid India Fund invested in the company via anchor book.

Mutual Fund houses like ICICI Prudential Mutual Fund, Aditya Birla Sun Life Trustee, Nippon Life India, Axis Mutual Fund, Whiteoak Capital MF, Invesco, Kotak Funds, and Franklin Templeton Investment Funds also participated in the book.

Insurance majors namely SBI Life Insurance Company, Aditya Birla Sun Life Insurance Company, ICICI Prudential Life Insurance Company, Max Life Insurance Company, Bajaj Allianz Life Insurance Company, and Bharti Axa Life Insurance Company also invested.