Safe Enterprises Retail Fixtures Limited IPO

Founded in 1976, Safe Enterprises Retail Fixtures Limited is a company that designs, makes, supplies, and installs shop fittings and retail fixtures, offering a variety of personalized solutions for various retail categories like fashion, electronics, and department stores.The company offers merchandising solutions for responding to the challenges of retail facing display, placement, storage, and safety and provides shop fitting services from design to installation according to customer requirements.

The company caters to different retail categories such as fashion, electronics, food and grocery, and luxury. Customers include prominent Indian chains and hypermarkets, including:
Zudio & Westside – Fashion fixture.
Godrej Nature's Basket – Gourmet store custom shelving.
Reliance Retail & Future Group – Hypermarket installations.

The company has the following products & services:
Gondola Shelving – Modular supermarket shelves.
Checkout Counters – Ergonomic designs to enhance customer experience.
Display Racks & Stands – Fashionable, electronic, and FMCG customizable.
Mannequins & Visual Merchandising Displays – Stylish solutions for the look and feel of stores. and brands.
Storage & Backroom Fixtures – Stockroom shelving with maximum capacity.
Custom Fixture Design:Tailored solutions that effectively integrate functionality & beauty.
Innovative Solutions:Innovative designs that keep pace with the constantly changing retail trends.

The firm has three manufacturing facilities, two of which are located in Mumbai and one in Thane, Maharastra.The company is headquartered at Nashik and has two franchisees in Navi Mumbai and Hyderabad and two distributors in Dubai and Kansas City.The company markets products in more than 25 states and union territories, and revenue comes mostly from Maharashtra, then Karnataka and Gujarat.

As of October 31, 2024, the company employed 15 people in the design team.