IPO

Veritaas Advertising Limited IPO

NSE SME

Listed On: May 21, 2024 at ₹ 275.0

₹ 273600 /2400 Shares
*Min Investment

Check Allotment

13 May, 2024

Open Date

15 May, 2024

Close Date

16 May, 2024

Allotment Date

21 May, 2024

Listing Date
Veritaas Advertising Limited IPO Issue Details
  • Issue Price ₹109-114 per equity share
  • Face Value ₹10 Per Equity Share
  • Total Issue Size 7,44,000 shares(aggregating up to ₹8.48 crore)
  • Fresh Share 7,44,000 shares(aggregating up to ₹8.48 crore)
  • Listing at NSE SME
  • List Price 275.0
  • Listing Date 2024-05-21
  • Lead Manager Horizon Management Private Limited
  • Registrar Mas Services Limited
Market Lot Size

Investors can bid for a minimum of 1200 shares and in multiples thereof. The following table depicts the minimum and maximum investment by Retail Investors and HNI in terms of shares and amount.

ApplicationLotsSharesAmount
Retail (min)11200₹1,36,800
Retail(max)11200₹1,36,800
NII (min) 22,400₹2,73,600
Veritaas Advertising Limited IPO Reservation

Veritaas Advertising Limited IPO offers total 744,000 shares. Out of which 177,600 (23.87%) allocated to QIB, 106,800 (14.35%) allocated to NII,248,400 (33.39%) allocated to RII, NA (NA%) allocated to employees and 174,000 (23.39%) allocated to Anchor investors.

Investor CategoryShares OfferedMaximum Allottees
Anchor Investor Shares Offered174,000 (23.39%)
Market Maker Shares Offered37,200 (5%)
QIB Shares Offered177,600 (23.87%)
NII (HNI) Shares Offered106,800 (14.35%)
Retail Shares Offered248,400 (33.39%)
Total Shares Offered744,000 (100%)
Veritaas Advertising Limited IPO Documents
DRHP
RHP
Veritaas Advertising Limited IPO Details


Veritaas Advertising Limited IPO is an SME IPO, priced at ₹109-114 per equity share. The equity shares have a face value of ₹10 Per Equity Share each and will be listed on the NSE SME platform. The IPO comprises a total issue of 7,44,000 equity shares, aggregating up to ₹8.48 crores..

The IPO bidding window is open from May 13, 2024 to May 15, 2024. The allotment is expected to be finalized on May 16, 2024, and the tentative listing date is May 21, 2024.

The minimum lot size for Retail investors is 1200 shares, with a minimum investment of ₹1,36,800. For HNIs, the minimum application size is 2 lots , amounting to ₹ 2,73,600.

Horizon Management Private Limited is acting as the lead manager to the issue. The registrar of the IPO is Mas Services Limited, and Horizon Financial Consultants Pvt. Ltd will act as the market maker for this issue.

Read More
Veritaas Advertising Limited IPO Subscription Analysis And Details
Retail
989.44x
Total
621.69x
As onQIB / NIIRetailTotal
Shares Offered / Reserved177,600 / 106,800248,400532,800
Day 1 13-05-24 06:00 PM
0.00 / 17.62 x42.75 x23.46 x
Day 2 14-05-24 06:00 PM
1.10 / 95.17 x214.04 x119.23 x
Day 3 15-05-24 06:00 PM
102.41 / 634.66 x989.44 x621.69 x
Total No of Applications
204,814
Veritaas Advertising Limited Valuations
EPS Pre IPO ₹2.11/-
EPS Post IPO ₹6.66/-
P/E Pre IPO 54
P/E Post IPO 17.1
ROE 44.24%
ROCE 39.65%
Debt/Equity 0.64
RoNW 44.23%
PAT Margin 17.36
Price to Book Value 6.69
Veritaas Advertising Limited Company Financials
In Lakhs
In Lakh
10-Feb-2431-Mar-2331-Mar-22
Assets926.51530.58269.00
Revenue786.75786.75339.22
Net Worth354.3989.6045.71
Reserves & Surplus146.4980.6036.71
Total Borrowing228.17134.0374.73
About Veritaas Advertising Limited Company

Incorporated on July 31, 2018, Veritas Advertising Limited is a full-service advertising agency offering 360-degree services across platforms.

The company owns advertising spaces in West Bengal, Guwahati, and Shillong. Thus, it is one of the few media-owning marketing and advertising agencies. The company also operates in Delhi, Mumbai, and Pune.

It provides a premium ecosystem and comprehensive advertising solutions platform for advertising media services. The company is an owner of the advertising media of West Bengal, Guwahati, and Shillong, which has it as one of the rarest media owners.

The company service offering comprises:
Create brand presence & educate your customers;
Increase brand reach & visibility;
Create high recall and goodwill for the brand;
Engage & interact with your targeted customers; and
Increase sales & boost conversions.
The company's clientele contains some prominent names as well, like TVS, Honda, Ultratech Cement, Star Cement, Greenply, ITC Limited, Raipur Electronics, Mitsubishi Electrics, ILS Hospitals, ICA, Delhi Public School and so forth.

As of January 31, 2024, the Company has 71 employees on its payroll.

Read More
Veritaas Advertising Limited - Promoter(s)

Debojyoti Banerjee

Sangita Debnath

Mina Debnath

Pre Issue Share Holding : 88.74%

Post Issue Share Holding : %

Veritaas Advertising Limited IPO - Issue Objectives
1

Funding the capital expenditure towards setting up of new Police Booths in West Bengal, Assam, Maharashtra and Delhi

2

Funding the capital expenditure in Pole Kiosks for setting up of traffic signal point displays in Kolkata, Mumbai and Pune

3

General Corporate Purposes

Veritaas Advertising Limited IPO - Peers Comparison
Company NameEPS (Basic)EPS (Diluted)NAV (per share) (Rs)P/E (x)RoNW (%)P/BV RatioFinancial statements
Veritaas Advertising Limited2.272.2799.55N/A48.991.15Standalone
Crayons Advertising Limited9.229.2229.9124.7430.827.63Standalone
Maagh Advertising And Marketing Services Ltd1.561.5642.5911.413.670.42Consolidated

Notes:

  1. Return on Net Worth (%) = Profit for the year ended March 31, 2023, divided by Total Equity of the Company as on March 31, 2023.
  2. NAV is computed as the Total Equity of the Company as on March 31, 2023, divided by the outstanding number of equity shares as on March 31, 2023.
Contact Details

Veritaas Advertising Limited

38/2A, Gariahat South Road, Dhakuria, Rash Behari Avenue, Kolkata - 700 029

+91 33 4044 6683

info@veritaasadvertising.com

http://www.veritaasadvertising.com/

Registrar Contact Details

Mas Services Limited

(011) 2610 4142

ipo@masserv.com

https://www.masserv.com/opt.asp