Greenchef Appliances Limited IPO

Greenchef Appliances Limited is engaged in the business of manufacturing and marketing kitchen appliances under the brand name Greenchef.

Greenchef's kitchen appliances include Gas Stoves, Pressure Cookers, Mixer Grinders, Wet Grinders, Electric Rice Cooker, Induction Cooktops, Non-stick Cookwares like Tawa, Fry Pan, Kadai, Biriyani Pot, Tadka Pan, Paniyarakkal, Appamchetty, Kettles, Hose Pipes, Gas Cylinder Trolley and Spin Mop, etc.

The company sells its products through offline and online platforms such as Flipkart India Private Limited, Jiomart, Bigbasket, and Amazon Seller Services Private Limited.

The company also provides after-sales services in relation to the products. These services include repairs and maintenance of sold goods and installation services. As of December 31, 2022, Greenchef's service team comprises 130 service technicians across 13 states. Further, the company has also appointed 107 authorized service providers across 15 states.

Greenchef Appliances have three manufacturing facilities located in Bengaluru, Karnataka, and one manufacturing facility located at Parwanoo, Himachal Pradesh. The Parwanoo facility is focused on manufacturing Gas Stoves and hose pipes for which the company has also entered into a marketing agreement with oil companies like Hindustan Petroleum Corporation Limited, Indian Oil Corporation Limited, and Bharat Petroleum Corporation Limited.

As of December 31, 2022, the manufacturing facilities are well connected with five strategically located Carrying and Forwarding (C&F) agents in the state of Rajasthan Maharashtra, Uttar Pradesh, Gujarat, and Bihar. Additionally, as on December 31, 2022, the company has around 450 distributors in 22 states and 3 union territories of India.